This course provides a detailed overview of the structure and operation of newspapers, magazines and other relevant media organizations. It moves beyond the editorial department to cover the other departments inside publications, including circulation, advertising, distribution and production. The course focuses on the allocation of resources; different types of revenue; the imperatives of revenue generation; competition from other media; and advertising pricing, layout and copy. Students also gain an understanding of labour relations and issues at media outlets today.
Prerequisite: Third year standing. Open as elective credit to non-journalism students, space permitting.