Building upon the foundation laid in TMGT 401 (Tourism Product Development and Innovation), this course will guide students through the process of conceiving and planning a new tourism business. Topics covered will include evaluating business opportunities and startup strategies, resource requirements for a new business, financing new ventures and the business startup process.
Prerequisites: TMGT 401 Tourism Product Development and Innovation, BBUS 312 Business Finance, and admission to the Bachelor of Tourism Management program.