This course examines the management of service products and operations with a particular focus on tourist services or "experiences" (as they are increasingly characterized). The tourism product holds an important position in the fast growing experience economy, requiring firms marketing these intangible products to overcome unique challenges. The intent of the course is to provide students with the concepts, tools, and a strategic focus to effectively manage the tourist experience and to investigate how experiences are designed, delivered, and evaluated. Students will be encouraged to employ innovative approaches in the application of the knowledge they acquire to real business settings.
Prerequisites: BUEC 333 and admission o the Bachelor of Tourism Management program.