Option I – Year III & IV – Bachelor of Journalism Program

Option I – Year III & IV – Bachelor of Journalism Program - Major in Public Relations

Students who Major in Public Relations are required to meet the regular BJOUR program requirements but are not required to take a full complement of Arts electives. Instead, students must include as part of their coursework 24 credits from the Journalism and Business programs, as outlined below.


Bachelor of Journalism (Public Relations Major)
Required Journalism Courses	Course Name	Credits
JOUR 455	Media and Public Relations	3
JOUR 453	Organizational and Corporate Communication	3
Plus six credits selected from:
JOUR 305	Introduction to Media and Journalism in Canada	3
JOUR 350	The News Business	3
JOUR 410	Online Journalism	3
JOUR 420	Specialized Reporting (Business Writing)	3
JOUR 454	Magazine Writing and Production	3
Required Business Courses
BBUS 303	Business in Society	3
BBUS 343	Introduction to Marketing	3
BBUS 448	Integrated Marketing Communication	3
Plus three credits selected from:
BBUS 346	International Business	3
BBUS 388	Teamwork in Organizations	3
BBUS 384	Industrial Relations	3
BBUS 381	Introduction to Human Resource Management	3

There are a number of courses that could help prepare students intending to enrol in the Bachelor of Journalism - Public Relations Major. These include – but are not limited to – MNGT 170 – Introduction to Business; MNGT 143 –Introduction to Marketing; MNGT 243 – Marketing Communications; MNGT 293 – Commercial Law; BBUS 272 – Organizational Behaviour and Management and PSYC 111 – Introduction to Psychology. Consultation with the Journalism Chair is advised.