Courses

3 credits
This course focuses on business and marketing aspects of an adventure operation. Course participants will investigate corporate structures, budgeting, creating business growth, land access methods, business income and tax, and business management, along with marketing planning, promotion, advertising, and identification of preferred media strategies. Case studies specific to adventure sports will be used. Prerequisite: Participants must be enrolled in an Adventure Studies Department supported program or have permission of the instructor
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3 credits
Students focus on the unique marketing attributes of the adventure and sport product. The course offers an advanced and integrative approach to the study of adventure and sports marketing mix and promotion, and centres on marketing planning, identification of preferred media strategies, and the design of targeted marketing products. Prerequisite: 3rd year standing
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3 credits
The marketing of products and services to business, organizations, and institutions is a major component of the marketing activity in the economy. This course focuses on the importance of micro-markets and the decision-making process and decision-making units in the organization. It further introduces students to the growing importance of E-Commerce in business-to-business marketing. Prerequisite: MKTG 3430
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3 credits
Students examine the key principles and concepts of marketing in a variety of contexts including nonprofit, international, services, and environmental issues. Topics include marketing strategy, marketing research, customer relationship management, market segmentation, branding, pricing strategies, channels of distribution, integrated marketing communications, and international marketing. Prerequisite: Admission to GDBA or MBA or approval of degree committee Note: Students may only receive credit for one of BUSN 5050, BUSN 5051 or GBUS 5100
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3 credits
Students examine the key principles and concepts of marketing, and are introduced to marketing in a variety of contexts including not-for-profit, international, services, and environmental issues. Topics covered include marketing strategy, marketing research, customer relationship management, market segmentation, branding, products and services, pricing strategies, channels of distribution, integrated marketing communications, and international marketing. Prerequisite: Admission to GDBA or MBA or approval of degree committee. Note: Students cannot get credit for more than one of BUSN 5050, BUSN 5051, GBUS 5100-Marketing Management.
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3 credits
Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing; sales management; and international marketing. Prerequisite: BUSN 5050 or equivalent Note: Students may only receive credit for one of BUSN 6150, BUSN 6151 or GBUS 5600
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3 credits
Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing; sales management; and international marketing. Prerequisite: BUSN 5051 Note: Students cannot get credit for more than one of BUSN 6150, BUSN 6151, GBUS 5600-Advanced Marketing Management.
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3 credits
Students are introduced to the practical and theoretical aspects of professional and technical writing from rhetorical and semiotic perspectives. Topics may include information design, visual rhetoric, advertising and digital design. Prerequisite: Completion of 45 credits (any discipline)
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3 credits
This course reviews the concepts and tools used to design and implement a successful event marketing strategy. The focus of the course is on applying contemporary principles of strategic marketing to the process of event management. These concepts are applicable to the broadest definition of the event management industry including festivals, sporting events, community celebrations, cultural events and arts productions. A student-defined case study further defines the application of course content. Note: Students cannot get credit for more than one of TMGT 1150, CONV 1060, CONV 1061.
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3 credits
Students gain an understanding of marketing in an entrepreneurial context in order to develop the right business opportunities in small and medium-sized enterprises (SME). They learn how to design a marketing information system to identify opportunities, understand customers and develop effective marketing programs that allow SMEs to grow in a competitive market. Topics include: marketing in an entrepreneurial context; finding and evaluating the right marketing opportunity; using marketing research to ensure entrepreneurial success; understanding customers and competitors; segmentation, targeting and positioning for entrepreneurial opportunities; developing new products and services; building and sustaining entrepreneurial brand; entrepreneurial pricing, channel development, supply chain management and promotion; and entrepreneurial marketing plans. Prerequisite: MKTG 2430 (minimum C-) or equivalent
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3 credits
As tourism expands around the globe, new opportunities for destination marketing emerge. However, with these opportunities, come increasing competition and challenges for the destination marketer. The aim of this course is to provide the learner with some of the skills necessary to develop marketing strategies, build the destination's visibility and image and attract key market segments. Prerequisite: TMGT 1150 or equivalent Note: Students can only get credit for one of EVNT 2190, CONV 2190
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3 credits
This course is designed to introduce students to skills necessary to effectively market a sporting event. Students will learn how to develop a plan to target relevant markets including attendees, competitors and sponsors. Students will be exposed to business concepts such as product development, market opportunities and marketing plans. Prerequisite: TMGT 1150 or equivalent Note: Students can only get credit for one of EVNT 2250, CONV 2250
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3 credits
Students receive an overall view of the marketing function, the role of marketing in society and its application within organizations. Topics include an overview of marketing; developing a marketing plan and strategies; analyzing the marketing environment; consumer behaviour; segmentation, targeting, and positioning; developing new products; product, branding, and packaging decisions; pricing concepts and strategies; distribution strategies; and integrated marketing communications. Prerequisite: CMNS 1290 (minimum C-) or equivalent Note: Students cannot receive credit for more than one of MKTG 2430, MKTG 2431, MKTG 3430, TMGT 1150, BBUS 3430 or BBUS 3431
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3 credits
Students receive an overall view of the marketing function, the role of marketing in society and its application within organizations. Topics include marketing value; understanding customer's value needs; creating value; communicating value; and delivering value. Prerequisites: There are no prerequisites for the course, but CMNS 1290, or CMNS 1291 is recommended. Note: Students cannot get credit for more than one of ADMN 3651, MKTG 3430, MKTG 3430, MKTG 2430, MKTG 2430, MKTG 2431, TMGT 1150.
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3 credits
Students receive an overall view of the marketing function, the role of marketing in society and its application within organizations. Topics include an introduction to marketing; developing a marketing plan and strategies; analyzing the marketing environment; consumer behaviour; segmentation, targeting, and positioning; developing new products; product, branding, and packaging decisions; pricing concepts and strategies; distribution strategies; and integrated marketing communications. Prerequisite: CMNS 1290 (minimum of C-) or equivalent Note: Students cannot receive credit for more than one of MKTG 2430, MKTG 3430, MKTG 2431, TMGT 1150, BBUS 3430 or BBUS 3431
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3 credits
Students develop an understanding of marketing research and its values in analyzing consumers, markets, and the environment. Topics include an introduction to market research, the marketing research industry and research ethics, the marketing research process, secondary data and databases, qualitative research, traditional survey research, primary data collection, measurement, questionnaire design, basic sampling issues, sample size determination, and statistical testing. Prerequisite: MKTG 2430 and ECON 2330 (minimum C- grades) or equivalent Note: Students can only receive credit for one of MKTG 3480, MKTG 3841, TMGT 3050, BBUS 3480 or BBUS 3481.
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3 credits
Students gain an understanding of marketing research and its value in analyzing consumers, markets, and the environment. Topics include an overview of market research and research design, exploratory research; descriptive research; scaling; sampling; and data analysis and reporting. Prerequisites: There are no prerequisites for the course, but MKTG 2431, ECON 2331 are recommended. Note: Students cannot get credit for more than one of MKTG 3480 , MKTG 3481.
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3 credits
Students develop a thorough understanding of the extended marketing mix and service quality in service businesses. Topics include new perspectives on services marketing; consumer behaviour in a service context; positioning services in competitive markets; developing service products; distributing services through physical and e-channels; the pricing and promotion of services; designing and managing service processes; balancing demand and productive capacity; crafting the service environment; managing people for service advantage; and service quality. Prerequisite: MKTG 2430 (minimum C-) or equivalent Note: Students will receive credit for only one of MKTG 4410, MKTG 4411, BBUS 4410 or BBUS 4411.
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3 credits
Students examine the important issues facing service providers and the successful implementation of a customer focus in service-based businesses. Topics include an overview of services marketing; understanding the customer in services marketing; standardizing and aligning the delivery of services; the people who deliver and perform services; managing demand and capacity; and promotion and pricing strategies in services marketing. Prerequisites: There are no prerequisites for the course, but MKTG 2431 is recommended. Note: Students cannot get credit for more than one of MKTG 4410, MKTG 4411.
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3 credits
Students examine the growing importance of social media as part of Internet marketing. The goal is to produce attractive up-to-date content that users will share as part of their own social networking websites. Topics include the role of social media marketing; goals and strategies; identification of target audiences; rules of engagement for social media marketing; social media platforms and social networking sites; microblogging; content creation and sharing; video marketing; marketing on photo sharing websites; discussions, news, social bookmarking and question and answer sites; content marketing; mobile marketing; social media monitoring; tools for managing the social media marketing effort; and social media marketing plan. Prerequisite: MKTG 2430 or equivalent with a minimum C-
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3 credits
Students develop an in-depth understanding of retail and services management as well as non-store retailing. Topics include an overview of retail marketing; retail marketing, financial and location strategy; merchandising; pricing and distribution; promotion including communications, store layout, store design, visual merchandising; and customer service. Prerequisites: There are no prerequisites for the course, but MKTG 2431 is recommended. Note: Students cannot get credit for more than one of MKTG 4430, MKTG 4431.
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3 credits
Students learn how to effectively analyze marketing problems and opportunities in a rapidly changing environment, and then develop appropriate strategies. Emphasis is placed on building long-term customer relationships and adopting a strong customer orientation through imagination, vision and courage. Topics include segmentation, targeting and positioning (STP); creating competitive advantage; marketing program development; implementation of the marketing plan; and developing and maintaining long-term customer relationships. A marketing strategy simulation, marketing project, or marketing audit is used to reinforce course concepts. Prerequisite: FNCE 2120 or equivalent with a minimum grade C- and MKTG 3480 or equivalent with a minimum grade C- Note: Students cannot receive credit for more than one of MKTG 4460, MKTG 4461, BBUS 4460 or TMGT 4140
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3 credits
Students examine how to effectively analyze marketing problems and opportunities in a rapidly changing environment, and then develop appropriate strategies. Emphasis is placed on building long-term customer relationships and adopting a strong customer orientation through imagination, vision and courage. Topics include segmentation, targeting and positioning (STP); creating competitive advantage; marketing program development; implementation of the marketing plan; and developing and maintaining long-term customer relationships. A marketing strategy simulation, marketing project, or marketing audit is used to reinforce course concepts. Recommended Requisites:A minimum grade of C- in FNCE 2121 or MKTG 3481 or FNCE 2120 or MKTG 3480 Exclusion: MKTG 4460
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3 credits
Students explore all aspects of marketing from a global perspective to better respond to international opportunities and competitive situations. Topics include an overview of international marketing; history and geography and its effect on culture; cultural dynamics in assessing global markets; culture, management style and business systems; the political environment; assessing global market opportunities in the Americas, Europe, Africa, Middle East, and Asia Pacific Region; planning for global market entry; products and services for international consumers; products and services for international businesses; and international marketing channels. Prerequisite: MKTG 2430 (minimum C-) or equivalent Note: Students will receive credit for only one of MKTG 4470, MKTG 4471, BBUS 4470 or BBUS 4471.
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3 credits
Students explore all aspects of marketing from a global perspective to better respond to international opportunities and competitive situations. Topics include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation; and international market planning. Prerequisites: There are no prerequisites for the course, but MKTG 2431, IBUS 3511 are recommended. Note: Students cannot get credit for more than one of MKTG 4470, MKTG 4471.
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3 credits
Students examine the promotional mix including advertising, publicity, personal selling and sales promotion from an integrative perspective. They then learn how to create and manage these promotional tools to successfully execute a business' strategic plan. Topics include an introduction to integrated marketing communication; organizing integrated marketing communication; consumer behavior and target market review; communication response models; objectives and the integrated marketing communication plan; brand positioning strategy decisions; creative strategy decisions; creative tactics decisions; types of media; media planning and budgeting; social, ethical and legal issues; and international marketing communications. Prerequisite: MKTG 2430 (minimum C-) or equivalent Note: Students will receive credit for only one of MKTG 4480, MKTG 4481, BBUS 4480 or BBUS 4481.
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3 credits
Students examine the promotional mix including advertising, publicity, personal selling and sales promotion from an integrative perspective. Students create and manage these promotional tools to successfully execute a business' strategic plan. Topics include an overview of integrated marketing communications (IMC) and brand building; basic IMC strategies; creating, sending, and receiving brand messages; IMC functions; social, legal and ethical issues in IMC; international marketing communication; and effectiveness, measurement, and evaluations. Prerequisites: There are no prerequisites for the course, but MKTG 2431 is recommended. Note: Students cannot get credit for more than one of MKTG 4480, MKTG 4481.
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3 credits
Students examine how important the marketing of products and services to other businesses and organizations is to the economy, the unique nature of business customers' needs, and the different marketing strategies that can be employed to meet those needs. Topics include business markets and business marketing; character of business marketing; organizational buyer behavior; legal and regulatory environment; marketing strategy; market opportunities for current and potential customers via market research; segmentation, targeting and positioning in the business-to-business context; developing and managing product and service offerings; innovation and competitiveness; pricing; business development and planning; sales; branding; business marketing channels and partnerships; connecting through advertising, trade shows, and public relations; marketing via the Internet; and business ethics. Prerequisite: MKTG 2430 (minimum C-) or equivalent Note: Students will receive credit for only one of MKTG 4490, MKTG 4491, BBUS 4490 or BBUS 4491.
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3 credits
Students examine the importance and impact of marketing products and services to other businesses and organizations in the economy, the unique nature of business customer's needs, and the different marketing strategies that can be employed to meet those needs. Topics include exploring business markets and business marketing; creating value for business customers; designing product and channel strategies; establishing strong communications; building strong sales and pricing; and managing programs and customers. Prerequisites: There are no prerequisites for the course, but MKTG 2431 is recommended. Note: Students cannot get credit for more than one of MKTG 4490, MKTG 4491.
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3 credits
From the foundation skills learned in this course, students will build a strategic marketing plan based on market research, segmentation, target market identification, positioning, and finally implementation of the 4 Ps. Students will also learn skills in conflict resolution, and build a communications plan for their agriculture operation, with an apology statement in the event of a crisis. Note: Individual courses may be taken by non-program students where capacity exists and with instructor permission.
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3 credits
Students explore the soft adventure and agri-tourism industry at a global and local level. Historical, geographical and cultural contexts will be examined in relation to the development of product and service opportunities. Note: Students will only receive credit for one of ASUR 2040 and RGEN 2040. Individual courses may be taken by non-program students where capacity exists and with instructor permission.
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3 credits
This course explores the role, concepts and principles of marketing within the tourism industry. It examines market research and planning, product pricing and costing, packaging, promotion, service as a primary product, advertising methods, target marketing, factors in consumer preference and assessment of guest satisfaction. Prerequisite: English Studies 12/English First Peoples 12 with a minimum 73% or equivalent or completion of ENGL 0600, or completion of ESAL 0570 and ESAL 0580 with a minimum C+. Note: Students may only receive credit for one of BBUS 2430, BBUS 3430, BBUS 3431, CONV 1060, CONV 1061, MKTG 2430, MKTG 2431 or TMGT 1150.
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3 credits
An in-depth study of adventure tourism as a business. The aspects of corporate structures, administration, budgeting, marketing, creating business growth, land access methods, business income and tac, issues and trends, business plans, and business management will be studied. Prerequisite: Students must be enrolled in an Adventure Studies Department supported program. For example, Bachelor of Tourism Management Degree, Adventure Guide Diploma, Adventure Management Diploma, Adventure Sport Certificate, Canadian Mountain and Ski Guide Program, or with permission of the instructor.
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3 credits
This course is the study of applied business concepts and practices pertaining to the management and marketing of eco and adventure tourism operations. The course examines tourism strategic management, business start-up considerations, product positioning, tourism opportunity studies, tourism consulting, innovative pricing methods, and product development. Prerequisite: 3rd year standing
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3 credits
Students are introduced to the basic concepts of international business and competition from a manager's perspective. Topics include country differences in political economy, the cultural environment, ethics in international business, international trade theories, the political economy of international trade, foreign direct investment, regional economic integration, the foreign exchange market, the global monetary system, global strategy, global marketing and research and development, and global human resource management. Prerequisite: BUSN 5040 and BUSN 5050 or equivalent Note: Students may only receive credit for one of BUSN 6030, BUSN 6031 or GBUS 5120
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3 credits
Students are introduced to the basic concepts of international business and competition from a manager's perspective. Topics include country differences in political economy, the cultural environment, ethics in international business, international trade theories, the political economy of international trade, foreign direct investment, regional economic integration, the foreign exchange market, the global monetary system, global strategy, global marketing and research and development, and global human resource management. Prerequisite: BUSN 5041 or equivalent and BUSN 5051 or equivalent Note: Students cannot get credit for more than one of BUSN 6030, BUSN 6031, GBUS 5120-International Business.
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3 credits
Students learn the core principles and skills of strategic writing essential for the professional communicator. They develop techniques in stakeholder and situation analysis, message planning, editing, ethical research, and document design, and apply these techniques to writing scenarios related to public relations, advertising, marketing, business, and government/institutional communication. Students gain practical skills in writing for the web and social media and consider the challenges of writing for an integrated media environment. Finally, students consider key issues in professional communication, including ethical communication and communicating with attention to equity, diversity, and inclusion.
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1 credits
creditStudents are provided with a comprehensive introduction to current publishing software to create professional presentations, documents, marketing communications materials and Web pages. This course is intended for students who have little or no exposure to Microsoft Office products. Prerequisite: None, although experience with computer use and typing skills are beneficial. Bachelor of Science students must obtain permission of the B.Sc. Advisor prior to enrolling in this course.
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3 credits
Students explore computing in the business environment. Emphasis is placed on computer applications in business including Windows, word processing, spreadsheets, presentation packages and the Internet. Topics relating to computer needs for business are also discussed. Prerequisite: Admission to the Marketing/Management, Horticulture Business Diploma or Tourism programs Note: Students may not receive credit for more than one of COMP 1000, COMP 1350, COMP 1700, COMP 1910, BBUS 1370, BBUS 2370 and MIST 2610
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3 credits
Students develop the skills, values, and attitudes needed for success as an entrepreneur whether starting a new venture from scratch, joining or acquiring an existing business, or creating a new venture inside a larger organization. The primary activity is the development of a comprehensive business plan. Topics include small business entrepreneurs; the business plan; entry modes into small business; writing the business plan; target market, market research, and marketing plan; raising capital and the financial viability of new ventures; operational issues; legal structures and human resource issues; and risk management. Prerequisite: ENTR 3720 (minimum C-); MKTG 2430 (minimum C-); or equivalent Note: Students cannot receive credit for more than one of ENTR 4750, ENTR 4751,TMGT 4120, BBUS 4750 or BBUS 4751
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3 credits
Students develop the skills, values, and attitudes needed for success as an entrepreneur whether starting a new venture from scratch, joining or acquiring an existing business, or creating a new venture inside a larger organization. The primary activity is the development of a comprehensive business plan. Topics include an overview of entrepreneurship and small business in Canada; entrepreneurial mindset, characteristics, competences and ethics; creativity, idea generation and feasibility studies; business plans; part-time and full-time entrepreneurship; location and capacity planning; marketing research for new ventures; financing new ventures; creating a financial plan; legal structures and issues; new venture development team; risk analysis and management; and reviewing, identifying and evaluating educational technologies. Prerequisites: There are no prerequisites for the course, but FNCE 2121, MKTG 2431 are recommended. Note: Students cannot get credit for more than one of ENTR 4750, ENTR 4751, TMGT 4150.
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3 credits
Students are introduced to the operation of the financial services industry, the products and services available, and how they are effectively marketed to satisfy the needs of consumers. Topics include an overview of the financial services industry; career progression as a financial representative; branch operations and online banking; types of bank accounts and foreign exchange services; types of consumer credit including residential mortgages, credit cards, vehicle loans and leasing, personal loans, home equity loans, lines of credit, student loans, and Registered Retirement Saving Plan loans; mortgage lending; credit assessment and calculating the cost of borrowing; responsible use of credit and personal bankruptcy; overview of business financial services; personal, need and financial assessment of clients; marketing financial services; and customer service. Prerequisite: FNCE 2120 (minimum C- grade) or equivalent and BLAW 2910 (minimum C- grade) or equivalent and MKTG 2430 (minimum C- grade) or equivalent
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5 credits
Students develop an understanding of the scope of managerial oversight in seniors' residences. Students explore the responsibilities and accountabilities of the manager including managing changing populations within varied segments of the industry (e.g. independent living, assisted living, etc.), sales and marketing, risk management, labor relations in the workplace, staff development and residential services. Prerequisites: There are no prerequisites for the course, but MNGT 1211, MNGT 2131, HRMN 2821, HLTH 3711, HLTH 1021 are recommended.
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3 credits
This course discusses the management of Food and Beverage Operations within a hotel. Students will learn aspects of front of the house and back of the house operations of this department and will have an overview of the complexities of managing this dynamic area. Topics that will be covered include: product knowledge, legal issues, responsible beverage service, industry trends, service styles, marketing, sales and profitability. Prerequisites: HMGT 1110 and HMGT 1210 and Foodsafe Level 1. Minimum age requirement of 19 years of age.
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3 credits
This course builds on material and concepts learned in Hotel Operations 1 and 2 and offers an introduction to the operation of resort properties. Beginning with historical development, details are presented in planning, development, financial investment, management, and marketing that deal with the unique nature of the resort business. The course uses a simulation program to integrate management concepts learned in the Resort & Hotel Management courses. Prerequisite: HMGT 1410 and HMGT 2510. Note: Students will only receive credit for one of HMGT 2610 or HMGT 2110.
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3 credits
Students examine globalization and the steps managers take to establish or expand operations in international markets. They explore the influence of forces such as culture, economics, politics, and geography on management decision making. Topics include globalization; national differences in political economy; political economy and economic development; differences in culture; ethics in international business; international trade theory; political economy of international trade; foreign direct investment; regional economic integration; international business strategy; entry strategy and strategic alliance; and global marketing and research and development. Prerequisite: ECON 1950 (minimum C-) or equivalent and MKTG 2430 (minimum C-) or equivalent Note: Students will receive credit for only one of IBUS 3510, IBUS 3511, BBUS 3510 or BBUS 3511.
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3 credits
Students examine globalization and the steps managers take to establish or expand their operations in international markets. Students explore the influence of forces such as culture, economics, politics and geography on management decision making. Topics include the business and economic impact of globalization; the economic, geographical, social, cultural, political, and legal influences on global business; international business opportunities and modes of entry; the risks associated with global business; human resource needs for international operations; financing international ventures; international marketing issues, including customer benefits, promotions, pricing, product or service branding and targeting strategies; international production and distribution; and planning an international business venture. Prerequisites: There are no prerequisites for the course, but ECON 1951 or equivalent with a minimum C, MKTG 2431 or equivalent with a minimum C are recommended. Note: Students cannot get credit for more than one of IBUS 3510, IBUS 3511.
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3 credits
Students explore entrepreneurship in a global setting. The course provides an introduction to the opportunities and challenges of entrepreneurship from an international perspective. The course focuses on the need for every entrepreneur and innovator to understand the global market in today's hypercompetitive world. Topics will include globalization and the international environment; definition and importance of international entrepreneurship; culture and international entrepreneurship; developing a global business plan; selecting international business opportunities; international legal concerns; alternative entry strategies; global monetary system; global marketing and research and development; global human resource management; and implementing and managing a global entrepreneurial strategy. Prerequisite: IBUS 3510 with a minimum C- or equivalent Note: Students can not receive credit for both BBUS 4540 and IBUS 4540
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3 credits
Students examine how legal decisions are made and influenced. They draw upon extensive research in fields as diverse as product marketing and modern neuroscience, and structure those discoveries into a framework of classical rhetoric as developed in Ancient Greece and Rome. Students expand their perspective of the student-advocate, and obtain advanced knowledge upon which to base the development of practical skills throughout a career in practice.
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3 credits
This survey course examines the legal dimensions of amateur and professional sport. The course has an international perspective looking at Canadian, US, and UK case law. Topics include the governance and regulation of sport, tort law, contract law, and intellectual property rights. Particular topics include negligence and sports violence; the relationship between athlete, agent and employer/engager; sponsorship and ambush marketing; and doping.
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3 credits
Students develop a comprehensive understanding of web technologies and their applications in business. Topics include foundation of e-business; overview of the technological foundations of the Internet and web; revenue models and payment systems; building a web presence; marketing on the web; legal and ethical issues; hardware and software for developing and hosting websites; online security and payment systems; and improving efficiency and reducing costs in business-to-business activities. Prerequisite: MIST 2610 or equivalent.
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3 credits
Students will gain an overall view of the professional selling function. They will come to understand the role of personal selling in marketing and society and its application within organizations. Topics include relationship selling opportunities; creating value with a relationship strategy; developing a relationship strategy; communication styles; creating production solutions; buying process and buyer behavior; approaching the customer; developing and qualifying a prospect base; determining customer needs; sales demonstration; negotiating buyer concerns; and closing and confirming the sale. Prerequisite: MKTG 2430 (minimum C-) or equivalent Note: Students cannot receive credit for more than one of MKTG 3450, MKTG 3451, HMGT 2120, BBUS 3450 or BBUS 3451
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3 credits
Students will gain an overall view of the professional selling function. They will come to understand the role of personal selling in marketing and society and its application within organizations. Topics include relationship selling opportunities; creating value with a relationship strategy; developing a relationship strategy; communication styles; creating production solutions; buying process and buyer behavior; approaching the customer; developing and qualifying a prospect base; determining customer needs; sales demonstration; negotiating buyer concerns; and closing and confirming the sale. Prerequisites: MKTG 2431 is recommended. Note: Students cannot get credit for more than one of HMGT 2120, MKTG 3450, MKTG 3451.
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3 credits
Students develop an appreciation for the influence consumer behavior has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, life-style, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making. Prerequisites: There are no prerequisites for the course, but MKTG 2431 is recommended. Note: Students cannot get credit for more than one of MKTG 3470, MKTG 3471, TMGT 4130.
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3 credits
Students develop the conceptual, analytical and decision-making skills and knowledge of industry best practices needed to successfully develop and launch new products and services. Topics include opportunity identification and selection; concept generation; concept evaluation; product/service development and product testing; and marketing testing and managing the product/service launch. Prerequisite: FNCE 2120 or equivalent with a minimum C- grade and MKTG 3480 or equivalent with a minimum C- grade
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3 credits
Students learn how brands are managed as strategic assets. They develop the necessary knowledge and skills for creating, measuring, maintaining and growing brand equity in a competitive market place. Topics include an introduction to brands and brand management, identifying and establishing brand positioning and values, planning and implementing brand marketing programs, measuring and interpreting brand equity, and growing and sustaining brand equity. Prerequisite: MKTG 2430 (minimum C-) or equivalent Note: Students will receive credit for only one of MKTG 4420 or BBUS 4420.
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3 credits
Students examine how the internet is rapidly becoming one of the primary communications, marketing and commercial medium for businesses in almost every industry, and how managers can effectively use this tool to execute their organization's strategic plans. Topics include the E-Commerce business models and concepts; E-Commerce infrastructure; building E-Commerce presence; E-Commerce security and payment systems; E-Commerce marketing and advertising concepts; social, mobile and local marketing; ethical, social and political issues in E-Commerce; online retailing and services; online content and media; social networks, auctions and portals; and business-to-business E-Commerce. Prerequisite: MKTG 2430 (minimum C-) or equivalent Note: Students will receive credit for only one of MKTG 4450, MKTG 4451, BBUS 4450, BBUS 4451 or BBUS 4453.
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3 credits
Students examine how the Internet is rapidly becoming one of the primary communication, marketing and commercial medium for businesses in almost every industry, and how managers can effectively use this tool to execute their organization's strategic plans. Topics include an overview of electronic commerce; e-marketplaces including auctions and portals; online marketing and consumer behaviour; business-to-business e-commerce; e-government; e-learning; social networks; search engine maximization; e-commerce security; payment solutions and order fulfillment; e-commerce security; e-commerce strategy and global issues; legal, ethical and tax issues; and launching an e-commerce business. Prerequisites: There are no prerequisites for the course, but MKTG 2431 is recommended. Note: Students cannot get credit for more than one of MKTG 4450, MKTG 4453.
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3 credits
This course introduces students to the fundamentals of many business disciplines such as accounting, finance, marketing, human resource management, supply chain management, and entrepreneurship. Students will engage with community business experts for example guest speakers, who will share their business experience dealing with a wide range of issues. Students will simulate, adapt, and respond to a variety of business challenges, expanding their knowledge of business. Throughout the course students will be encouraged to set goals, reflect on their learning and plan for their futures. Topics include multiple perspectives on business, management functions, forms of business ownership, the importance of entrepreneurship, and Indigenous business. Prerequisite: English Studies 12/English First Peoples 12 with a minimum of 73% or equivalent; or ENGL 0600 with minimum C+; or completion of ESAL 0570 and ESAL 0580 with a C+. Note: Students cannot receive credit for more than one of MNGT 1711, MNGT 1701 or MNGT 1710
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3 credits
This course introduces students to the fundamentals of many business disciplines such as accounting, finance, marketing, human resource management, supply chain management, and entrepreneurship. Students will engage with community business experts, for example guest speakers, who will share their business experience dealing with a wide range of issues. Students will simulate, adapt, and respond to a variety of business challenges, expanding their knowledge of business. Throughout the course students will be encouraged to set goals, reflect on their learnings and plan for their futures. Topics include multiple perspectives on business, management functions, forms of business ownership, the importance of entrepreneurship, and Indigenous business. Recommended Prerequisites: English 12/English 12 First Peoples with a minimum of 73% (with the government exam within the last 5 years); or level 5 on the compositions section of the Language Proficiency Index (LPI), with all other categories of the LPI at a minimum of 70% (within the last 2 years); or satisfactory completion of the TRU English Assessment (ACCUPLACER) at the university entrance level; or completion of ENGL 0600 with a grade of C+ or better; or completion of ESAL 0570 and ESAL 0580 with a grade of C+ or better. Note: Students cannot get credit for more than one of MNGT 1700, MNGT 1710, MNGT 1711, MNGT 1701.
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3 credits
In this interdisciplinary course, students explore the artistic, political, cultural, representational, touristic, marketing, policy, and/ or philosophical dimensions of the mountain village experience, including the creation and consumption thereof. Prerequisite: 3rd year standing
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3 credits
Students build on the foundations established in RGEN 2040 by continuing to explore the soft adventure and agri-tourism industry at a global and local level. Historical, geographical and cultural contexts in the evolution of sustainable tourism and regenerative tourism will be examined in relation to the planning and management of tourism strategy, business operations, as well as developing an agri-tourism business marketing plan. Note: Individual courses may be taken by non-program students where capacity exists and with instructor permission.
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3 credits
This course offers students an understanding of how they can use managerial accounting skills in their careers in the tourism industry. Students use accounting information for decision making, planning and control in the areas of marketing, operations, human resources, strategic investment, business performance evaluation, and budgeting. Prerequisite: English Studies 12/English First Peoples 12 with a minimum of 73% or equivalent and ACCT 1000-Introduction to Financial Accounting Note: Students may only receive credit for one of ACCT 1010, ACCT 2250, ACCT 2251, BBUS 2541 or TMGT 2010.
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3 credits
Tourism supports a process of self-regeneration for the traveler. This course focuses on the development, management and marketing of wellness tourism as a global phenomenon. The concept of wellness implies a holistic understanding of the traveler's body, mind and spirit and the creation of a balance in the different areas of one's life. In this course students examine the history, origins and scope of wellness tourism and the products and services being developed to address this expanding sector of the tourism industry. Prerequisite: English Studies 12/English First Peoples 12 with a minimum of 73% or equivalent, or ENGL 0600, or completion of ESAL 0570 and ESAL 0580 with a minimum C+
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3 credits
This course examines the emerging field of event tourism and identifies market opportunities and trends. Students explore the important role events play in destination marketing and development as catalysts, animators, image makers and tourist attractions. The impact of events on destinations from a economic, cultural and social perspective is also a focus of the course. Prerequisite: 3rd year standing
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3 credits
The tourism product holds an important position in the fast growing experience economy, requiring firms that are marketing these intangible products, to overcome unique challenges. In this course, students are provided with the concepts, tools, and strategic focus to effectively manage the tourist experience and to investigate how experiences are designed, delivered, and evaluated. Students are encouraged to employ innovative approaches in the application of their acquired knowledge to real business settings. Prerequisite: TMGT 1150 or equivalent and TMGT 3050 or equivalent and 3rd year standing.
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3 credits
This course explores the relationship between tourism development, hospitality services and casino operations. Topics include the development and current status of gaming in Canada, identification of different types of gaming operations, identification of stakeholders and the costs and benefits of casino establishments to the local community, comparison of gaming laws, controls and fundraising opportunities. This course will also identify marketing and management strategies for casino operations in a tourism setting. Prerequisite: Third-year standing
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