CONV 1021: Introduction to Special Events Management

After successfully completing this course, students will be able to:

• Apply a systematic approach to the research, design, planning, implementation, and evaluation of festivals and community events.
• Apply the principles of marketing to the process of event production.
• Identify strategies used to raise funds and generate event revenue.
• Apply techniques to manage the financial resources of an event.
• Coordinate the logistical and operational details of an event.
• Describe the potential social, economic, and environmental impacts of events.
• Evaluate the success of an event.

Module 1: The World of Event Management

Module 2: The Process of Event Design

Module 3: Roles and Responsibilities of the Event Management Team

Module 4: Tools and Templates for Festival and Event Management

Module 5: What Does the Future of Event Planning Look Like?

There is no textbook for this course.

Basic computer skills, which include the ability to:

• Navigate the directory/folder structure of your computer's hard drive and search for files.
• Create and organize directories, folders, and files.
• Use a word-processing program and save word-processing documents in different file formats.
• Have a basic understanding of Microsoft Excel and Word.
• Use an email program, including sending and saving attachments.
• Use a graphical web browser and Adobe Acrobat Reader (current version).

To successfully complete this course, students must achieve a passing grade of 50% or higher on the overall course, and 50% or higher on the mandatory Final Project.

An Open Learning Faculty Member is available to assist students. Students will receive the necessary contact information at the start of the course.