CONV 1061: Event Marketing

After successfully completing this course, students will be able to:

• Define marketing terminology, and apply marketing fundamentals to a festival or special event.
• Demonstrate how marketing a service such as a festival differs from marketing a product.
• Apply a systematic approach to the evaluation of an event marketing strategy.
• Develop a marketing plan for a festival.
• Apply concepts of consumer behaviour and customer satisfaction.
• Use business tools such as SWOT analysis to assess the viability and sustainability of an event.
• Develop an integrated communications strategy to sell the event.
• Evaluate the success of an event from an economic and social perspective.

Module 1: Introduction to Marketing

Module 2: Product Development

Module 3: Marketing Communications

Module 4: Social Media and Sponsorship

Module 5: Developing a Marketing Plan

There is no textbook for this course.

Basic computer skills, which include the ability to:

• Navigate the directory/folder structure of your computer's hard drive and search for files.
• Create and organize directories, folders, and files.
• Use a word-processing program and save word-processing documents in different file formats.
• Have a basic understanding of Microsoft Excel and Word.
• Use an email program, including sending and saving attachments.
• Use a graphical web browser and Adobe Acrobat Reader (current version).

To successfully complete this course, students must achieve a passing grade of 50% or higher on the overall course, and 50% or higher on the final mandatory project.

An Open Learning Faculty Member is available to assist students. Students will receive the necessary contact information at the start of the course.